[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.benovic.sk\/vychvalovanie-si-nechajte-na-doma-pr-clanky-nesmu-byt-vtierave\/#Article","mainEntityOfPage":"https:\/\/www.benovic.sk\/vychvalovanie-si-nechajte-na-doma-pr-clanky-nesmu-byt-vtierave\/","headline":"Vychva\u013eovanie si nechajte na doma. PR \u010dl\u00e1nky nesm\u00fa by\u0165 vtierav\u00e9","name":"Vychva\u013eovanie si nechajte na doma. PR \u010dl\u00e1nky nesm\u00fa by\u0165 vtierav\u00e9","description":"Da\u0165 dokopy dobr\u00fd PR \u010dl\u00e1nok, ktor\u00fd zaujme \u013eud\u00ed, bude p\u00fatav\u00fd a kreat\u00edvny, to nie je len tak. Tak\u00e9to texty maj\u00fa nieko\u013eko z\u00e1sad, ktor\u00fdch sa pri ich tvorbe treba dr\u017ea\u0165. Jednou z nich je to, \u017ee PR \u010dl\u00e1nky nesm\u00fa, respekt\u00edve, nemali by, vychva\u013eova\u0165 len v\u00e1s. To si m\u00f4\u017eete necha\u0165 pokojne na doma. Na webe sme sp\u00fa\u0161\u0165ali […]","datePublished":"2019-10-25","dateModified":"2023-10-19","author":{"@type":"Person","@id":"https:\/\/www.benovic.sk\/author\/#Person","name":"","url":"https:\/\/www.benovic.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"benovic.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.benovic.sk\/wp-content\/uploads\/img_a310727_w16521_t1583924319.jpg","url":"https:\/\/www.benovic.sk\/wp-content\/uploads\/img_a310727_w16521_t1583924319.jpg","height":0,"width":0},"url":"https:\/\/www.benovic.sk\/vychvalovanie-si-nechajte-na-doma-pr-clanky-nesmu-byt-vtierave\/","about":["Produkty"],"wordCount":302,"articleBody":"             Da\u0165 dokopy dobr\u00fd PR \u010dl\u00e1nok, ktor\u00fd zaujme \u013eud\u00ed, bude p\u00fatav\u00fd a kreat\u00edvny, to nie je len tak. Tak\u00e9to texty maj\u00fa nieko\u013eko z\u00e1sad, ktor\u00fdch sa pri ich tvorbe treba dr\u017ea\u0165. Jednou z nich je to, \u017ee PR \u010dl\u00e1nky nesm\u00fa, respekt\u00edve, nemali by, vychva\u013eova\u0165 len v\u00e1s. To si m\u00f4\u017eete necha\u0165 pokojne na doma.  Na webe sme sp\u00fa\u0161\u0165ali predaj novej kolekcie v\u00fdrobkov, tak\u017ee sme ju potrebovali patri\u010dne spropagova\u0165. S PR \u010dl\u00e1nkami sme mali dobr\u00e9 sk\u00fasenosti, tak\u017ee sme na nich stavili aj tentokr\u00e1t. Rozdiel bol v agent\u00fare. P\u00e1r kr\u00e1t sme spolupracovali s firmou, ktor\u00e1 n\u00e1m dod\u00e1vala ve\u013emi kvalitn\u00e9 slu\u017eby. Bohu\u017eia\u013e, mali tak\u00fd prebytok z\u00e1kaziek, \u017ee t\u00fa na\u0161u nedok\u00e1zali splni\u0165 v term\u00edne. Preto sme si museli nar\u00fdchlo n\u00e1js\u0165 niekoho in\u00e9ho. Narazili sme na men\u0161iu agent\u00faru, ktor\u00e1 mal\u00e1 celkom pozit\u00edvne referencie a aj uk\u00e1\u017eky, ktor\u00e9 n\u00e1m boli zaslan\u00e9, sa n\u00e1m celkom pozd\u00e1vali. Tak sme i\u0161li do toho. Komunik\u00e1cia bola naozaj fajn, doty\u010dn\u00ed sa n\u00e1s p\u00fdtal na mno\u017estvo detailov, \u010do bolo dobr\u00e9 znamenie a texty sme dostali nejak\u00e9 \u0161tyri dni pred term\u00ednom. \u010co n\u00e1s ale naozaj nemilo prekvapilo, bol \u0161t\u00fdl, ak\u00fdm boli \u010dl\u00e1nky spracovan\u00e9. Gramatika, \u0161tylistika, slovosled a aj obsah neboli zl\u00e9. Probl\u00e9mom v\u0161ak bolo hlavne to, \u017ee v ka\u017edom druhom riadku bolo spomenut\u00e9 meno na\u0161ej firmy, n\u00e1\u0161 web alebo n\u00e1zvy produktov. Aj to by sa e\u0161te dalo prehltn\u00fa\u0165 a mierne poupravi\u0165 pod\u013ea potreby, no to, \u017ee sme boli iv ka\u017edom tre\u0165om riadku vychva\u013eovan\u00ed a\u017e do nemoty, to u\u017e dobr\u00e9 a prijate\u013en\u00e9 naozaj nebolo."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vychva\u013eovanie si nechajte na doma. PR \u010dl\u00e1nky nesm\u00fa by\u0165 vtierav\u00e9","item":"https:\/\/www.benovic.sk\/vychvalovanie-si-nechajte-na-doma-pr-clanky-nesmu-byt-vtierave\/#breadcrumbitem"}]}]